Copy Direction for Worthman Watches – New Brand & Site Launch
Challenges:
- A single watch model, similar to competitors’ products
- Capturing the energy of New York, although the company was elsewhere.
Results:
- I wrote customized descriptions for each product variant, and crafted the brand’s voice.
- Worthman sold out its initial inventory.
Brand Story
Bespoke Services Landing Page 
Product Story
*Worthman Watches is no longer active.