Tiffany T Collection
Here’s how I supported the launch:
- Maintained employee-only intranet microsite for Tiffany T.
- Published updated product info, style advice and celeb press photos weekly to intranet microsite.
- Partnered with Marketing team to plan corporate-to-store updates and internal email campaigns.
- Collaborated with HR to publish the new employee dress code inspired by the Tiffany T launch.
- Named the internal ’employee excitement’ campaign. The name made its way into the vocab of the Tiffany & Co. president and used globally throughout company. Not too bad.
Tiffany Watch Collection — CT60 Series
Here’s how I supported the launch:
- Planned and wrote 30-day employee education series with ‘lessons’ from Tiffany watch experts.
- Maintained the intranet microsite for the Tiffany Watch collection.
- Filmed and edited short training videos.
- Shared facts about Tiffany’s influence as the “inventor of the New York Minute.”
Ummmm, speaking of a ‘New York Minute,’ can we take one to swoon over the campaign copy and video? Genius.*
*I had zero to do with the catalog copy or the video script. My word nerdiness, however, has 100 percent to do with this random act of fangirling.