Retail Sales Guides
I created the retail sales guides because store directors said they felt disconnected. Retail sales guides were internal PDFs shared in email to all sales managers in the Northern America market and included:
- Templates for client outreach and current branded greeting cards.
- Selling tips and product features for individual jewelry pieces and collections.
- Talking points for seasonal campaigns and press photos of celebs wearing Tiffany.
- Visual merchandising directives and images of marketing campaigns.